June Idea Xchange
Guess who’s the guest speaker for the Idea Finishing School Idea Xchange on July 30?
Yep, that’s right, it’s ME!
Each month the Idea Finishing School hosts an open house called the Idea Xchange. Each month, they have a guest speaker to talk on a different topic in relation to small business start-ups. So far they’ve had Matt Reedy, a hugely successful San Antonio entrepreneur, John Bray and Court Allen, lawyers from Cox Smith, and Rudy De La Garza, who’s specialty is in taking companies public.
So this month they wanted someone to talk about how to make your company visible and get your name out there. Since I do most of the blogging, tweeting and social networking for the Idea Finishing School as well as several other companies, I guess I was the natural choice…
I believe in using a combination on SEO, social media marketing and face to face time to build a brand. I don’t think you should put all your efforts in one area, but I don’t think you should spread yourself so thin with being social that you’re not getting any actual work done. So, at this months Idea Xchange, I’ll be discussing how to use all of these methods to build your brand, create awareness of your company and most importantly, how to build relationships with your clients.
Social media shouldn’t be used just to blast out what you’re doing. It’s not just about advertising. It’s also a great way to see what people are saying about you. It’s a way to connect to people, to interact with them.
We’ll also go over the myths of public relations, like “all publicity is good publicity”. Having just come back from Australia, and been on the cover of several magazines, I can give first hand accounts of why your reputation is more important than any giant publicity blitz. We’ll also talk about how to pick who’s going to be the one who’s doing your social media. It’s important to have someone who really cares about your brand. You never want the type of person who says “never let the truth get in the way of a good story” to be in charge of your reputation….
So, if you’d like to hear me speak, or just want someone else’s opinion on all things publicity/marketing/social, come along to the Idea Xchange.
Wednesday, June 30th 4-6pm
3463 Magic Dr, suite 245
San Antonio TX 78229