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June Idea Xchange

// June 17th, 2010 // 1 Comment » // SEO, idea xchange, marketing, social media

June Idea Xchange

Guess who’s the guest speaker for the Idea Finishing School Idea Xchange on July 30?
Yep, that’s right, it’s ME!

Each month the Idea Finishing School hosts an open house called the Idea Xchange. Each month, they have a guest speaker to talk on a different topic in relation to small business start-ups. So far they’ve had Matt Reedy, a hugely successful San Antonio entrepreneur,  John Bray and Court Allen, lawyers from Cox Smith, and Rudy De La Garza, who’s specialty is in taking companies public.

So this month they wanted someone to talk about how to make your company visible and get your name out there. Since I do most of the blogging, tweeting and social networking for the Idea Finishing School as well as several other companies, I guess I was the natural choice…

I believe in using a combination on SEO, social media marketing and face to face time to build a brand. I don’t think you should put all your efforts in one area, but I don’t think you should spread yourself so thin with being social that you’re not getting any actual work done. So, at this months Idea Xchange, I’ll be discussing how to use all of these methods to build your brand, create awareness of your company and most importantly, how to build relationships with your clients.

Social media shouldn’t be used just to blast out what you’re doing.  It’s not just about advertising. It’s also a great way to see what people are saying about you. It’s a way to connect to people, to interact with them.

We’ll also go over the myths of public relations, like “all publicity is good publicity”.  Having just come back from Australia, and been on the cover of several magazines, I can give first hand accounts of why your reputation is more important than any giant publicity blitz. We’ll also talk about how to pick who’s going to be the one who’s doing your social media. It’s important to have someone who really cares about your brand. You never want the type of person who says “never let the truth get in the way of a good story” to be in charge of your reputation….

So, if you’d like to hear me speak, or just want someone else’s opinion on all things publicity/marketing/social, come along to the Idea Xchange.

Idea Xchange

Wednesday, June 30th 4-6pm

3463 Magic Dr, suite 245
San Antonio TX 78229

RSVP HERE

May Idea Xchange

// May 25th, 2010 // 1 Comment » // idea xchange

Do you have a small business that you’re trying to grow, but need Venture Capital? Do you know how to write a great business plan, or how to meet those Venture Capitalists? Are you afraid of losing control of your company by getting that much needed cash?

Rudy De La Garza will be speaking at the Idea Finishing Schools open house, The Idea Xchange on how to get that plan, meet the VC’s and still retain control of your company.

The Idea Finishing School is an incubator for small business startups in San Antonio. Their goal is to help you make a perfect business plan and then present you to their team of Venture Capitalists who are actively looking to invest in Healthcare, Technology and Green companies.

If you’re looking to grow your business and could use that injection of cash, without losing control of your company, come to the Idea Finishing Schools open house; The Idea Xchange.

We hold an Idea Xchange of the last Wednesday of each month. The May exchange is:
May 26, 2010
4pm – 6pm
at
Idea Finishing School
3463 Magic Drive, Suite 245
San Antonio, TX
Inside the big red SATC building.

You can RSVP your interest here: http://twtvite.com/MayIdeaXchange

There’s no cost, no paperwork, it’s just a way for people to come out and meet the Idea Finishing School team and see if there’s a way we can help you and your small business.