ShrimpTank Productions

Teaching the newbies…

// July 22nd, 2010 // No Comments » // SEO

and getting PREE Corp a number one ranking on Google.

I office out of the Idea Finishing School space in San Antonio. I have a desk set up in the “school room” and most of my day is spent working on different sites that CFO Rudy owns. In all, I work on about 6 sites daily. We also brainstorm on other things, like now he’s started an app company, so in addition to laying out the site, I also get to help with the actual apps. It’s definitely keeping me on my toes.

Right now, one of the “students” of the Idea Finishing School is PREE Corp. They are  4 grad students from UTSA who have invented a phone charger that works by harvesting Wi-Fi signals and using those to charge your  iPhone. Last week, I was in charge of helping them set up a temporary website, so they would at least have something out there. There had been a bunch of press releases and they were showing up on the IFS site, but they didn’t have anything of their own to show off. So, we grabbed a WordPress site and started putting up some stuff. Matthew, who is one of the PREE Corp people and is also officing here right now and I played around with it so I could teach him all the back end stuff. He had never used WordPress before, but I assured him it was super easy and Google loves it.

Today, Matthew was so excited, because last week, PREECorp.com didn’t show up anywhere. Today, they were number one on Google. Admittedly, there’s not a lot out there about PREE Corp, so he should rightly be number one. But, it was pretty cool that in only a week, with some SEO tweaking, he got that coveted number one position.

So, make sure when you’re working on your site, if you’re using WordPress, have the SEO pack installed. Use that extra bit to make sure you’ve got all your keywords included. Use that description section. Make sure you take advantage of using tags. It really does make SEO so much easier for your site.

Now, we just have to make sure we keep up with the PREE Corp site so he stays number one. We don’t want some press release pushing us off the position.

LOL, Matt was just walking out the door for the day and said my blog post here better not push his PREE Corp off number one, since his only competition was my blog posts on IFS and the press releases…..

June Idea Xchange

// June 17th, 2010 // 1 Comment » // SEO, idea xchange, marketing, social media

June Idea Xchange

Guess who’s the guest speaker for the Idea Finishing School Idea Xchange on July 30?
Yep, that’s right, it’s ME!

Each month the Idea Finishing School hosts an open house called the Idea Xchange. Each month, they have a guest speaker to talk on a different topic in relation to small business start-ups. So far they’ve had Matt Reedy, a hugely successful San Antonio entrepreneur,  John Bray and Court Allen, lawyers from Cox Smith, and Rudy De La Garza, who’s specialty is in taking companies public.

So this month they wanted someone to talk about how to make your company visible and get your name out there. Since I do most of the blogging, tweeting and social networking for the Idea Finishing School as well as several other companies, I guess I was the natural choice…

I believe in using a combination on SEO, social media marketing and face to face time to build a brand. I don’t think you should put all your efforts in one area, but I don’t think you should spread yourself so thin with being social that you’re not getting any actual work done. So, at this months Idea Xchange, I’ll be discussing how to use all of these methods to build your brand, create awareness of your company and most importantly, how to build relationships with your clients.

Social media shouldn’t be used just to blast out what you’re doing.  It’s not just about advertising. It’s also a great way to see what people are saying about you. It’s a way to connect to people, to interact with them.

We’ll also go over the myths of public relations, like “all publicity is good publicity”.  Having just come back from Australia, and been on the cover of several magazines, I can give first hand accounts of why your reputation is more important than any giant publicity blitz. We’ll also talk about how to pick who’s going to be the one who’s doing your social media. It’s important to have someone who really cares about your brand. You never want the type of person who says “never let the truth get in the way of a good story” to be in charge of your reputation….

So, if you’d like to hear me speak, or just want someone else’s opinion on all things publicity/marketing/social, come along to the Idea Xchange.

Idea Xchange

Wednesday, June 30th 4-6pm

3463 Magic Dr, suite 245
San Antonio TX 78229

RSVP HERE

New Services!

// October 21st, 2009 // No Comments » // SEO, social media, video production

We are launching a new arm of ShrimpTank Productions this week.

ShrimpTank Productions started off as a Media Production company to produce “Going Down“. We are now expanding to encompass Social Media and Search Engine Optimization. These days, all three work together to help you get noticed. There’s no point having some webmaster build you a beautiful website if it doesn’t contain any keywords or content that target what you do. Everybody is on Twitter. We’ll help you make sure your posts aren’t pointless babble. Got a message that really goes over better face to face? Put it on video! We’ve got the cameras and the editing equipment to get your message online.

After attending SMX East in New York City earlier this month, it’s obvious that there’s some major changes going on in the search world. Make sure you stay visible.